Told by a Teen / Female Founder Stories
Mapping the Carbon Cost with Lisa Stanley — How Spending Impacts Geography
“Switching your bank or your pension is 21 times better at reducing carbon emissions than giving up flying, going vegetarian and switching to a renewable energy provider.”
Lisa Stanley, Good With Money / Zero
Show notes
What is in this one.
- 00:00Cold open: the 21 times figure
- 00:34Who Lisa is
- 01:32Children, and a traditional pension
- 03:17The research behind 21 times
- 04:19Where your money actually goes
- 05:31Why the banks do it
- 07:50What it looks like on the ground
- 08:49Building two businesses
- 10:09Four years in Thailand, working remotely
- 13:39You cannot build a business nine to five
- 14:32What teenagers should actually ask about money
- 16:11Zero, and the first twelve thousand users
- 17:53Fifteen years in public relations first
- 18:36My takeaways
The conversation
Lisa Stanley co-founded Good With Money after looking at her own pension and realising she had no idea what it was paying for.
Twenty-one times
Switching your bank or pension is 21 times better at reducing carbon emissions than giving up flying. That is the research, and it is the sentence that made me want to do this episode.
People don’t realise that money has that power, she said, and that where you bank matters. Nobody teaches it at school.
You cannot build a business nine to five
She was honest about what building two businesses actually took. You can’t build a business nine to five, she said. If it’s your own business, you can’t shut off. She also ran one of them from Thailand for four years, which she mentioned as though it were unremarkable.
Going with your gut
Her advice was about moving forward and going with your gut, because if it feels right you can make it right. And that it’s all about creating your network, and just being really, really hungry.
She went from zero to the first twelve thousand users after fifteen years in public relations. It was not a straight line and she did not pretend it was.
What I took from it
Money can be a force for good.
Money can be a force for good and nobody teaches you that at school.
We learn about supply and demand and market failure. We don’t learn that the bank holding your savings might be lending them to fossil fuel extraction, and that moving them is the most effective climate thing most people could do.
I’m going to ask my parents who they bank with. I suspect they don’t know.

About the guest
Lisa Stanley
Co-founder of Good With Money and of Zero, a sustainable money app that tracks the climate impact of your spending. Built both while raising children, including four years working remotely from Thailand.



